THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or. @Elizabeth Hancock If you really like this you should definitely buy Marty’s book. The book is small and you can read it in one weekend (which. How to Bridge the Distance Between Business Strategy and Design – The Brand Gap by Marty Neumeier.

Author: Narisar Kagashicage
Country: Denmark
Language: English (Spanish)
Genre: Automotive
Published (Last): 27 November 2005
Pages: 309
PDF File Size: 19.58 Mb
ePub File Size: 16.6 Mb
ISBN: 446-6-38448-756-6
Downloads: 80861
Price: Free* [*Free Regsitration Required]
Uploader: Judal

Good packaging is distinctive, meaning you can cover the logo on an advertisement or brochure and still know which company it represents.

Maybe this book is more for ” Social tweet blog 2. I was underwhelmed given this book’s reputation. Aug 10, Mark A rated it it was amazing. Read this book before your competitors do! Perhaps in when it came out it was more groundbreak “If others are zigging, you zag” “You need to make sure your brand resonates in the real world. Overall, the application of the 5 disciplines are relevant in any persons context, despite some of the outdated references. This presentation is visually stunning.

Don’t have a Kindle? What does the product look like? This book really opened my mind and perspective of branding. The problem lies in how you communicate to your prospects and clients. Zag was named one of ‘the hundred best business books of all time’.


Page 1 of 1 Start over Page 1 of 1. My library Help Advanced Book Search. The Paradox of Choice. Why does it matter? Peachpit PressAug 4, – Computers – pages. Just a moment while we sign you in to your Goodreads account. What can your company be counted on for? AmazonGlobal Ship Orders Internationally. Dispatched from the UK in 2 business days When will my order arrive? Brands that don’t projection depth in humanity tend to create suspicion among customers.

The review must be at least 50 characters long. What You Will Learn Marty the first to identify customer communities as ‘brand tribes’, passionate devotees who determine the success or failure of any brand divides brand management into five key competencies: New Riders; 2nd edition August 14, Language: Or, get it for Kobo Super Points!

Morton ndumeier table salt from commodity to premium vrand by putting a little girl brznd the package. Step two is the collaborating phase.

The Strategy of High-Performance Brands. Fun to read and i never got bored. If I can trust the maker, I can buy it now and worry about it later. He implements two 2 of the 5 disciplines: It gives a whole different perspective on the marketing.

The Art of War. Whenever there’s a rift between strategy and creativity—between logic neumeiwr magic—there’s a brand gap. Those new to branding and brand marketing.


The Brand Gap: Revised Edition – Marty Neumeier – Google Books

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Customers who viewed this item also viewed. Marty Neumeier has written a quick and easily digestible branding guide that is worth a glance for anyone.

Try the Kindle edition and experience these great reading features: August 4, Imprint: Everyone should read this branding guide. Shopbop Designer Fashion Brands. The 22 Immutable Laws of Marketing. The secret of nonstop innovation is design thinking. No time to read?

I’ve even found myself quoting the book as I reinforce and execute on the knowledge I’ve learned. Companies that zig i.

The Brand Gap

It’s everything about the company, which is why it ultimately boils down to things like integrity, trust consistencyand innovation. Some of the ideas don’t seem very original either. It takes away a lot of the books credibility. But uh, none of that last bit was in the book.